MoneyLion: Instagram Followers Increase Campaign

Source: MoneyLion

Goal: To increase MoneyLion’s Instagram account following from 8K followers to over 10K followers with point incentives

Outcome: During the span of three weeks, I increased MoneyLion’s Instagram following from 8K followers to over 12K through an incentive-driven email marketing campaign. I collaborated with a copywriter and Senior Email Marketing manager to find imagery that resonated with our highest-performing members/customers. Additionally, we utilized NiftyImages to use real-time Instagram posts to show our prospective followers' current social activity.

Once MoneyLion’s Instagram reached our goal of 10K+ followers, we had the ability to increase engagement by utilizing the Swipe Up feature. I was able to share MoneyLion’s links directly with their following with a direct call-to-action, thus increasing the number of views on our blog, social posts, and marketing campaigns.