MoneyLion: Webby’s People Choice — Best Financial Mobile App (2019)
Source: MoneyLion
Goal: Garner organic votes for MoneyLion members and supporters to vote in the 2019 Webby Awards’s People Choice for Best Digital Financial App.
Outcome: Created a multi-touch campaign through mobile, social (Facebook, Twitter, Instagram posts, Instagram Stories, and LinkedIn to collect organic votes for MoneyLion to win the People’s Choice vote for Best Digital Financial App. After the voting period, MoneyLion won the People’s Choice Award for Best Digital Financial App. During the voting process, I executed the following:
Campaign copy (social)
Worked with brand designers to bring the story to life with resonating imagery that spoke to the MoneyLion Brand
Strategized and executed the social and mobile campaign
Examples of Work
Social Media
Loving the MoneyLion app? Let us know by casting your vote for MoneyLion a to win a #Webby Award. Vote now. @TheWebbyAwards https://t.co/0kCCzWXtMr pic.twitter.com/41gM61CaOD
— MoneyLion (@MoneyLion) April 11, 2019
