MoneyLion x All the Smoke
Source: All the Smoke
Goal: MoneyLion looked to expand its brand awareness in the sports industry and increase user acquisition by sponsoring the All the Smoke podcast, hosted by former NBA players Matt Barnes and Stephen Jackson.
Outcome: I managed and executed the marketing podcast integration for the 2022 season of All the Smoke and Behind the Smoke (BTS). This included an omnichannel digital marketing campaign across YouTube, Instagram, and a landing page.
Additionally, due to MoneyLion’s sponsorship of 23XI, I had the opportunity to co-produce and bring 23XI NASCAR Driver Bubba Wallace as a guest on All the Smoke. While bringing, All the Smoke hosts Matt Barnes and Stephen Jackson to their first NASCAR race weekend in Las Vegas.
Some key highlights include the following:
1.3M+ impressions
73.3K+ engagements
Examples of Work
Podcast
Social Media
Fan Engagement
Landing Page
View All the Smoke Landing here.
