MoneyLion x The Crew Has It
Source: The Crew Has It Podcast
Goal: MoneyLion wanted to increase its brand awareness and increase account acquisition in multicultural communities. Therefore, they wanted to integrate into what would become one of the top podcasts on Apple; The Crew Has It, hosted by Power Universe actors, Michael Rainey Jr. and Gianni Paolo.
Outcome: Through the sponsorship of the Podcast, I managed the marketing integrations for 12 episodes, which included ad reads, bi-weekly giveaways for (5) five winners up to $1K, and the opportunity for (1) one winner to receive a grand prize of over $10K+. This integration spanned across YouTube, Instagram, TikTok, MoneyLion’s app (Today Feed), and a landing page for a full omnichannel user experience.
Additionally, through the sponsorship of 23XI (at MoneyLion) and built relationships with Michael Rainey Jr. and Gianni Paolo, we partnered to curate the Mind Right, Money Right Block Party at Paul Quinn College (HBCU), and at track activation with Michael Rainey Jr. and Gianni Paolo.
Key Highlights include:
4.8M+ impressions
515.6K+ views
33,147+ engagements
3,400+ $RoarTag (MoneyLion’s consumer accounts created)
Examples of Work
Podcast Integration
Social Media
Landing Page
View the full landing page here.
Mind Right, Money Right Block Party at Paul Quinn College (HBCU)
Planned and executed the Mind Right, Money Right Block Party hosted at Paul Quinn College in Dallas, TX, with global and nationwide talent, such as 23XI NASCAR Driver Bubba Wallace, and Power Universe Actors, Michael Rainey Jr. and Gianni Paolo.
The block party was a free community event with live DJs, free food from local Black-owned and women-owned food trucks, free haircuts from local barbers, raffle giveaways, a local Black-owned community bazaar, and a live performance from BYHAZE.
Additionally, the community had the opportunity to meet and greet the talent and attend two panels, Mind Right and Money Right. The intent of the panels is to discuss how finances and your mental health are connected. The panels were hosted by Anscia Brown.
The Mind Right Panel featured Gianni Paolo, Xavier Henderson, and Tish Guerin.
The Money Right Panel featured Bubba Wallace, BYHAZE, Dr. Kwame Williams, and Ebony Smith.
