MoneyLion x New York Stock Exchange
Source: Anscia Terelle Brown
Brief: I joined a select group of team members to work with MoneyLion’s executive team to help MoneyLion join the New York Stock Exchange (NYSE) as a publicly traded company ($ML).
Outcome: I worked closely with the NYSE team to bring all of the branding to life as MoneyLion entered the New York Stock Exchange as a public company.
Additionally, I worked with MoneyLion’s public relations agency, social media team and an external vendor to purchase national TV media coverage on select channels, such as Cheddar TV, to bring awareness to the MoneyLion brand.
Finally, I partnered with internal and external organizations, such as Team Penske, to bring awareness to MoneyLion joining the New York Stock Exchange.
Service: Branding, Partnership Management, and Social Media
Work Examples
Branding
Worked closely with the internal and external creative teams to produce branded NYSE Listed branded marketing materials.
Press
Social Media & Company Culture
Worked national and international offices to bring to life the culture of the employees that make up MoneyLion to celebrate becoming NYSE Listed through social.
A historical moment for the MoneyLion pride as we ring the #NYSE opening bell for the first time as a public company! We’re incredibly thankful to our 8.7 million users for helping us achieve this milestone! #HereWeRoar #MLListedNYSE pic.twitter.com/c3kkdpCaEN
— MoneyLion (@MoneyLion) September 28, 2021
Partnerships
Worked with MoneyLion’s closest partners, such as Team Penske, Joey Logano, and Austin Cindric to create and produce a celebratory NASCAR-endemic video the NASCAR race fans would love.
$ML is listed! We’re celebrating our #IPO on the @NYSE with @Team_Penske’s @JoeyLogano & @AustinCindric. A huge milestone on our journey to re-wire the American banking system. #HereWeRoar #MLListedNYSE pic.twitter.com/nAXceZVYOo
— MoneyLion (@MoneyLion) September 23, 2021
