MoneyLion x dfree
Brief: While working at MoneyLion, I was responsible for educating and providing accessible financial resources to the African American community through MoneyLion’s partnership with dfree. dfree is a non-profit organization who’s created a curriculum designed to help the Black community achieve financial freedom.
Outcome: Over the course of the partnership, I was tasked with maintaining the relationship, commercial development, creating campaigns, educating the dfree audience on the various products, account acquisition, and much more.
Services: Partnerships, Branding, and Community Impact
Examples of Work
Commercial
Produced a commercial during Black History Month with dfree that accompanied a tri-state (New York, New Jersey, and Pennsylvania) media buy.
Speaking Engagements
Spoke with esteemed guests and members of the dfree community to educate their audiences on MoneyLion’s products and answered questions.
