National Student Advertising Competition: Snapple

Source: St. John’s University, Team 318

Background: During my senior year in undergrad, I participated in a year-long course (2 semesters long) with 17 classmates as we conducted quantitative and qualitative research to figure out how we could increase brand loyalty with existing and new consumers and purchase increase for individual and bundled product offerings.

Outcome: Our team placed 4th out of 200 schools across the country. We presented our final presentation in Anaheim, CA, at Disneyland.

Project Participation: During the project, I completed the following deliverables:

• Served as the Project Manager to ensure timely deliverables amongst the copywriters, analysts, marketing, and design teams

• Presented our Plan Book throughout the stages of the competition with 4 other teammates

• Team motivator and advocate for our team — when the vibes got a little low, I was always there to encourage my teammates with a reminder “We got this! We’re going to Disneyland!”

Due to privacy concerns, please view my team’s Snapple Plan Book here.